If your brand were to disappear tomorrow, who would truly miss you?
– S. Godin
It is easy to get overwhelmed when it comes to marketing and branding. Every day there are new trends, new algorithms, new apps, new updates etc. It is very exciting but as a small business owner, it’s impossible to stay on top of it all.
The struggle is knowing what your business needs are and what should you be focusing on to build a strong and authentic brand.
FEiST Night “How to Build Your Brand” will be featuring three incredible women with decades of experience building brands. Kathleen Vollebregt Curtis, Julie Fossitt and Lindsay Neilsen will help you to think deeper about your brand and inspire you to:
- Be unique and Stand Out in Your Industry
- Grow Your Community
- Build Great Products and Services
- Create a good name and logo
- Find Your Voice
- Be Consistent with Your message
- Stand for Something
- Inspire your customers
- Deliver Value
Kathleen Vollebregt Curtis
Avenue Strategy founder Kathleen Vollebregt Curtis, has more than 25 years’ experience in the advertising, research and marketing fields. Prior to launching Avenue Strategy in 2015, Kathleen served as Director of Marketing for Queen’s University where she led the team in developing the university’s first-ever brand positioning, the foundation for Queen’s most ambitious fundraising campaign which surpassed its half billion-dollar goal. Before switching to client side, she worked with agencies TBWA/Chiat/Day and Young & Rubicam. In 2018 she was Co-Chair of the Bryan Paterson Mayoral Campaign (he won!). Kathleen currently sits on several Boards including the Kingston Canadian Film Festival and Kingston Chamber of Commerce. Whatever the job, she attributes her success to an interest in how people interact with the world around them and how it affects their behaviors and attitudes. Her personal philosophy is to stay curious.
A passionate advocate for access to arts, culture and heritage for everyone, Julie Fossitt has dedicated her career to marketing and promoting culture. She has held marketing positions at the National Arts Centre, the Victoria Symphony and the City of Kingston. In 2015 Julie was awarded the John Hobday Award in Arts Management by Canada Council for the Arts and in 2016 she earned both her Certificate in Cultural Planning from the University of British Columbia and her Masters Certificate in Marketing Communications Leadership from the Schulich School of Business. She will complete her Cultural Leadership Certificate at the Banff Centre for Creativity and Learning in June, 2019. You can find out more about Julie on social media @juliefossitt and at JulieFossitt.ca.
Creativity is in her blood and from a young age — 10 years old — she knew she wanted to become a graphic designer and an entrepreneur. Lindsay is a Kingston transplant hailing from Toronto — a proud city girl. When she moved to the east back in 2012 she had spent almost a decade studying and working in her field of graphic design. With the move came career challenges and the small town design opportunities were simply not present. Lindsay decided to pursue a job in advertising, found success in this role, and spent 5 years honing in on developing skills and experience in advertising, sales and marketing. Although she enjoyed this side of business she found herself yearning for the visual artist spark to light up. On April 1st, 2018 she took her work into her own hands and hit the ground running with Lucidity Co, a creative project management and graphic design business.
Over the past year her projects have been heavily weighted in visual identity design, the development of brand assets/communication and marketing collateral for various businesses and industries including but not limited to the following list; Queen’s University, the Cooper Clinic, City of Kingston, QCWC, foldA, The Grocery Basket and KFL&A Public Health.
Keep Spreading Your Awesome and we will see you soon!