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AI is already talking about your industry. Are you part of the story?

Every day, millions of people ask ChatGPT, Perplexity, and Google AI for recommendations. Most businesses don’t show up, not because they’re bad, but because AI doesn’t know they exist.

THE PROBLEM

Your SEO is fine. Your reviews are great.

So why isn't AI recommending you?

You’ve done everything right: built the website, collected testimonials, posted on social. But when someone asks an AI “who’s the best [your industry] in [your city]?” you’re nowhere.

AI tells stories about every industry. If you’re not in that story, you don’t exist. And no amount of SEO will fix a story problem.

WHY I SEE WHAT OTHERS MISS

I don't just teach AI. I reverse-engineer why it works differently for different people.

Most AI consultants give you tactics. I ask different questions:

Why do two identical businesses get completely different treatment from AI?

What's the psychological positioning gap that makes one visible and another invisible?

What story is AI telling about your industry—and why aren't you in it?

I’ve tested 500+ AI tools. Not to collect them, but to break them. To understand what’s actually happening underneath. To find the patterns no one’s talking about.

This is what 15 years of working with 5,000+ businesses taught me: The problem is almost never technical. It’s psychological. It’s how you’re positioned. It’s the story you’re not telling.

It’s the gap between who you are and how AI perceives you.

THE CORE INSIGHT

Your SEO is fine. Your reviews are great.

You’ve done everything right: built the website, collected testimonials, posted on social. But when someone asks an AI “who’s the best [your industry] in [your city]?” you’re nowhere.

I find the gap. Then I fix it.

WHAT I DO

  • Keynotes & Workshops

    Your audience is drowning in AI hype. I give them something real: why their business is invisible, what's actually happening inside these tools, and what they can do Monday morning. No jargon. No ChatGPT circus tricks. Tested frameworks from building my own AI tools.

  • Sophyx.io

    The AI visibility platform I co-founded. It shows you exactly how AI sees your business, and what's broken in the story. We diagnose the psychological positioning gaps that keep you invisible

  • Britelite.io, Done-For-You Strategy

    For $1M-$15M businesses that want the research, positioning, and implementation handled. We do the deep work humans never had time for: client psychographics, pattern analysis, AI-optimized content. Teams reclaim 60+ hours monthly.

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WHO THIS IS FOR

I work with people tired of AI noise who want real results.

Business Owners

$1M–$15M Revenue

You’ve done everything right: built the website, collected testimonials, posted on social. But when someone asks an AI “who’s the best [your industry] in [your city]?” you’re nowhere.

Event Organizers & Associations

Looking for real value

Your audience deserves more than another “here’s how to use ChatGPT” talk. I’ve spoken for economic development centres, HubSpot partners, and entrepreneur communities across three continents. Attendees leave with something they can test, not just applaud.

Marketing Agencies

Answer client questions

Your clients are asking about AI. You need to answer with more than “we’re figuring it out.” I train teams on AI visibility: what it is, how to audit it, how to sell it.

SPEAKING TOPICS

Talks that change how your audience thinks about AI

"AI Is Talking About Your Industry. Are You In The Story?"

The talk that reframes everything. Why traditional SEO metrics are misleading. Why two identical businesses get completely different treatment from AI. And the positioning shifts that get you back into the conversation.

Best for: Business owner audiences, economic development events, industry associations

"The Visibility Crisis: What Happens When AI Replaces Google"

Hands-on. Your attendees will audit their own AI visibility live, identify gaps, and leave with a prioritized fix list. I provide the frameworks; they do the work in the room.

Best for: Smaller groups, mastermind retreats, team trainings

"Human-First AI: Building Systems That Actually Work"

For organizations ready to go deeper. We cover AI visibility, automation that saves time (not creates busywork), and implementation without losing your team’s sanity.

Best for: Corporate trainings, leadership retreats, multi-session engagements

CREDENTIALS

Talks that change how your audience thinks about AI

Co-Founder & CMO

SaaS platform for AI visibility. Users went from invisible to found.

Founder

Strategic AI consulting for $1M-$15M businesses across Canada, USA, Europe, Australia.

Trained 5,000+ Businesses

50+ Economic Development Centres

Community Futures, HubSpot partners, and private organizations across Canada.

Curriculum Co-Developer

With Dr. Evan Steeg & Dr. Patrick Egbunonu

30+ years AI experience, studied under Geoffrey Hinton (Godfather of AI). 

WHAT PEOPE SAY

Trusted by industry leaders

“Claire’s background in design, communications and education, combined with thorough testing of AI technologies, positions her remarkably well to help entrepreneurs get maximum value from AI.”

Dr. Evan Steeg

AI Specialist, Chief AI Community

“She seamlessly blends AI expertise with passion for human connection, making complex topics engaging and accessible. Partners mentioned it was one of the best webinars they’d attended in a long time.”

Victor Becerra

Community Marketing Manager, HubSpot

“Claire consistently delivers accessible, relevant knowledge on new innovations for today’s entrepreneurs.”

Donna Gillespie

CEO, Invest Kingston

FREE RESOURCE

Tailored Strategies for Success

Free 5-day email course

Delivered daily to your inbox… for free

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FREE RESOURCE

Tailored Strategies for Success

Free 5-day email course

Delivered daily to your inbox… for free

LET'S TALK

Book a free 30-minute discovery call.

We’ll discuss your event, your audience, and whether I’m the right fit. You’ll get a custom proposal and speaker one-sheet within 24 hours.

FAQ

Frequently Asked Questions

What is AI visibility?
AI visibility is whether your business shows up when someone asks ChatGPT, Perplexity, Google AI, or other AI tools for recommendations in your industry. Traditional SEO focuses on ranking in search results. AI visibility focuses on whether AI knows you exist at all.
Most businesses are invisible to AI because of a Psychological Positioning Gap. This means there’s a mismatch between who you actually are and how AI perceives your business. AI tells stories about every industry. If you’re not positioned correctly in that story, you don’t get mentioned—no matter how good your SEO is.
SEO optimizes for search engine rankings. AI visibility optimizes for whether AI recommends you. You can rank #1 on Google and still be completely invisible to ChatGPT. That’s because AI pulls from different signals: how you’re described across the internet, what associations exist with your brand, and whether you fit the story AI tells about your industry.
This is the question most consultants ignore. Two businesses with the same services, same quality, same location can get completely different treatment from AI. The difference is almost never technical. It’s psychological positioning: how clearly your expertise is defined, what story surrounds your brand, and whether AI understands where you fit.
A Psychological Positioning Gap is the disconnect between who you are and how AI perceives you. It’s the reason AI recommends your competitor instead of you. Closing this gap requires understanding how AI builds associations and stories about businesses, then adjusting your positioning so AI sees you accurately.
Claire Bouvier is an AI visibility speaker and consultant based in Kingston, Ontario, Canada. She is the Co-Founder and CMO of sophyx.io an AI visibility platform, and the Founder of Britelite.io, a strategic AI consulting firm. Claire has trained over 5,000 businesses across Canada, USA, and Europe through 50+ economic development centres, Community Futures, and HubSpot partners. She specializes in helping non-technical business owners understand why they’re invisible to AI and how to fix it.

Claire Bouvier

AI Visibility Speaker | Kingston, Ontario, Canada

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