CASE STUDY · AEO · KINGSTON, ONTARIO
Blunt Hair Studio: named first by Perplexity for best hair salon in Kingston.
Blunt Hair Studio is a hair salon at 9 Princess Street in downtown Kingston, Ontario, and a client of mine. I have worked on their website every month for about six months. Here is what AI says about them today, what I fixed, and what I am fixing next.
THE QUESTION
"What is the best hair salon in Kingston, Ontario?"
On November 10, 2026, I asked Perplexity and ChatGPT that exact question, set to search from Canada.
Perplexity named Blunt Hair Studio first, based on its 5.0 rating from thousands of reviews on Fresha, the salon's booking platform.
ChatGPT named Blunt second and called it the pick for popularity, quoting 5.0 from 4,207 reviews on Fresha. Its first pick was The Artistry Collective, at 4.9 from 507 reviews.
Those reviews are Blunt's own work, earned one client at a time. My job is making sure AI can find them, read them and repeat them.
WHAT I FIXED, NOVEMBER 10, 2026
Three small changes on the homepage.
One sentence AI can quote
The homepage now says, in one line, who Blunt is and where: a hair salon at 9 Princess Street in downtown Kingston, Ontario.
Current review counts
The site still said 3,900 Fresha reviews and 199 Google reviews. It now says over 4,200 and 225, matching what AI tools see.
Links to the reviews
Two new links send readers and AI straight to Blunt's reviews on Fresha and Google.
WHAT I AM FIXING NEXT
The listing ChatGPT reads is not the one Google shows.
ChatGPT search draws on Bing. Blunt's Bing Maps listing shows no reviews, and its postal code is K7L 1A1. Google and Blunt's own website say K7L 1A2.
When details don't match across listings, AI tools trust the business less. Claiming the Bing listing and importing the correct details from Google is the next step.
I will re-check both AI tools on December 15, 2026 and post the result here, named or not.
QUESTIONS
Frequently asked questions
Does AI recommend Blunt Hair Studio in Kingston?
Yes. On November 10, 2026, Perplexity named Blunt Hair Studio first and ChatGPT named it second when asked for the best hair salon in Kingston, Ontario.
Who does AEO for Blunt Hair Studio?
Claire Bouvier, an AEO, GEO and AI SEO consultant in Kingston, Ontario, through BriteLite Strategies Inc. She has worked on Blunt's website monthly for about six months. Blunt's owner agreed to be named.
Can I get the same check for my business?
Yes. The $750 Check runs the same AI answer test on your business, records a video audit and gives you the fix list.
YOUR BUSINESS NEXT
Find out what AI says about your business.
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